Go To Market
Ron Ariana is principal and founder of Inflection Point Marketing, a consultancy focused to help growth-stage companies scale, or to prepare for an exit. My primary focus is on B2B tech, where I draw from 35 years of experience, although my framework is applicable across many verticals/industries. Engagements typically involve a diagnostic assessment and go-to-market scorecard, resulting in an execution plan encompassing strategy, asset development, and GTM processes. The execution plans are easily adapted to a post-acquisition integration strategy.
– The GTM Assessment identifies the growth gaps to address to maximize your financial return.
– The GTM Scorecard reduces the subjectivity and perceived risk built into your revenue projections.
– Having a solid GTM framework in place reduces the timeframe required for due diligence and integration planning.
Ron’s experience in the enterprise software industry includes roles leading strategy, sales, marketing, and alliances across a variety of industry sectors. His experience has included new product introductions, emerging markets, international operations, M&A, and turnaround situations. In his work with SaaS startups as well as more established companies, Ron has focused on go-to-market strategies, alignment, and execution across functional teams to produce scalable revenue growth.